The word Valerossa might mean one thing in Spanish, but it's more than that for my brand. The name VALEROSSA represents two things. My mother's side of the family is from Valencia. I want to honor her heritage by using that name in my brand. It's not just about my family it's also about my ancestry because it means a lot that we have worked hard to get to where we are, especially the adversity we have overcome.The “Rossa” roses represent love and I want my audience to feel loved and think they are enough.